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Importance of Website Maintenance

Posted on August 4, 2011 by admin

In order to get a successful business you should spend some amount over proper maintenance of your website. The aim is to keep the information fresh so that you get a better ranking in search result, which will increase your website traffic.

You can do it by adding a new product or service page. Specially when there is a new market change or a new product development in your business or in case of any business event, you should consider updating your website to get a better ranking than your competitors. The activities under site maintenance include –

Fixing bugs
Checking broken link
Correcting wrongly spelled text
Page titles
Adding new web page
Checking whether all the programmed forms are working
Browser testing
Resolution testing

Statistical monitoring and reporting
Search engine ranking review
Site usage review

You can have your own in-house team for website maintenance or you can outsource it from a professional web design company. The hired company should send a regular report of the maintenance service and web owner should properly check if the work is done properly or not.

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Recent Trends in Social Networking

Posted on July 25, 2011 by admin

Social networking is basically a grouping of individuals into specific groups. When we are talking about online social networking, there are many social networking websites which act as a online community for internet users. This is a online platform that focuses on building and reflecting the social relations among people with the same activities and interests

Some popular social networking sites are Facebook, Orkut, Linkedin, Twitter, Myspace, Freindfinder etc. Users can create their personal profile in these sites with some information about themselves, they can upload pictures, add others as friends, chat with them, send messages and can join different groups. These sites help people in connecting with others having similar interests across political, economic and geographical borders. To protect user privacy, social networks usually have controls that enable the users to choose who can view their profile and pictures. It even enables them to contact them and add them to their list of contacts apart from many more activities such as these.

Many businesses are using social networking sites to increase their customer base along with awareness. These days some trends in social networking site has been noticed which are as follows:

1) Networking through mobile: Accessing social networking sites through mobile is increasing day by day. It was initially started with i-phone and now it is available in almost every smart phones. This feature help business people to connected with social networking sites whenever they wish.

2)Linkedin- part of every business: Business networking site Linkedin is now a integral part of every business. May it be a product launch or an upcoming event, it is updated in Linkedin. If you want to have a strong business network these days, it is important to ensure that you share information in a professional manner.

3) Integration of corporate website with social networking sites: In order to get a better visibility among the target audience many businesses are integrating their corporate website with several social networking sites like Facebook, Twitter etc. Widgets are easily available on most social networking sites that allow you to post the same information on multiple sites.

4) Innovative strategies to increase brand awareness: If you are putting more and more attractive content in your Facebook page, you can get more likes and fans which will increase the brand awareness.

The popularity of social networking sites are increasing with time. So, hire a professional web designing company to integrate your website with social networking sites in order to get more revenue.

Necessary Features in an Ecommerce Website

Posted on July 21, 2011 by admin

When you are setting up an on line store for your business you are actually expanding your hours of operation and the market area. This serves as an added advantage for your business. There are several strategies for developing an e-Commerce website. On observing carefully, you will realize that the leading e-stores have certain common features. These features are absolutely necessary to give your visitors a world class shopping experience which in turn will help you in getting repeat and referral business from them. Given below are some of the features of an efficient e-Commerce website:

1) Accurate description and high quality image –

You need to provide accurate description of your product. Add high quality image with multiple zoom options and make sure that you are adding a feature list.

2) User-friendly and easy product navigation –

Product navigation should be easy and user friendly so that visitors can quickly browse among different categories and find their desired product.

3) Well placed search box –

A well placed search box is important for every e-Commerce site. Some on line buyers may need a specific item and do not have enough time to browse the categories. So, search box is necessary for them.

4) On line shopping cart –

An on line shopping cart is essential for an e-store which is usually the first screen in the check out process. It allows the visitors to select products and compile them before payment. Here products are displayed in a matrix format along with product name, description, price, quantity and total cost.

5) Displaying featured product –

You must show some featured products in your website which may be fresh stock or the items on sale or the products which are more popular.

6) Possibility of filtering the product –

There must be some feature to filter or sort the products by price, size, color or brand as applicable. Shopper should be able to rate and review the product.

7) On line live chat software –

You can install an on line live chat software to give your visitors live support while they need any clarifications.

Number of Internet users are growing with time. Many organizations are setting up on line stores to expand their business and they are outsourcing the web designing service from a professional web design company.

Posted in Professional Website Design | 7 Comments

Web Application Development ~ A new path to success

Posted on July 18, 2011 by admin

A web application is a computer software application that is hosted in a browser controlled environment and accessed over a network such as internet or intranet. This is an essential part of software development services that has immense business scope. Web application serves the purposes like mailing, messaging, working on specific program such as spreadsheet, word processor etc.

Web designing companies are using web applications to meet the business and technical requirement of the client. Now a days companies are doing business with each other all over the world. So, they demand a secure and private network. This has made web application infrastructure important for many business.

Web application model has 3 tiers like user services, business services and data services. The user services tier is the visual gateway for consumers to interact with the application. This also grabs business logic and procedures from business services which allows users to perform complex actions through a web interface. Data services tier store, retrieve and update information in a systematic manner.

The benefits of web applications are –

Web applications only needed a compatible web browser . It does not require any complex “roll out” procedure to deploy in large organizations.
Browser applications typically require little or no disk space on the client.
They require no upgrade procedure since all new features are implemented on the server and automatically delivered to the users .
Web applications integrate easily into other server-side web procedures, such as email and searching.
They also provide cross-platform compatibility.

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Recent Trends in Web Design Industry

Posted on July 4, 2011 by admin

Creative people love to experiment with new things. Web design Industry has also undergone continuous evolutions in recent years. Over the time, web design has become a strong medium with functional appeal. With the help of available resources, it is now more eye pleasing and interactive. After observing and analyzing the changes in last few months we can identify some main trends that web design companies are following such as:
1. Huge Headers:

If you are using huge fonts in headers it will help the visitor to remember you. Big Typography is popular these days. In this case font size is generally more than 36 pixels. Big Typography enhances the beauty of the site and helps in retaining the visitors. Continue reading →

Posted in Website design | Tagged Web Design, Web Design Industry | 1 Comment

Good Website Layout – A trick to visitor retention !!!!

Posted on June 24, 2011 by admin

A website is judged by it’s content and layout. Until and unless you are creating a eye catching layout for your website, visitors will not stay there- no matter how good your content is. The website should look professional, so that it can give good impression to your potential customers.

A web designer should spend good amount of time in choosing website layout which needs to suite your business. The key points that should be considered while designing a layout—

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The website layout should be user friendly. If the visitor finds your site difficult to navigate they will immediately switch to your competitor’s site.
There should be proper spacing between lines and font size should be readable. It is recommended that you should avoid fancy fonts if your website is not targeting kids.
The color should be eye soothing and it must match with the type of products or service you are selling. Make sure that the color of your background is in contrast with font and graphics.
You should take care about the dimensions of the website. Keep the height and width in such a manner so that the most important content is in the viewable area without scrolling.

The best choice is to outsource the web designing service from any professional web design company who will take care of every aspect of your website which will result a good traffic in your site.

Posted in Website design | Tagged Web Designing service | 1 Comment

Website Development Lifecycle

Posted on June 21, 2011 by admin

The process of developing a website can be divided into different life cycle phases. This process oriented approach helps the web developers to articulate information to their clients. Most web development company follow the web development life cycle as 6 standard steps like such as

1) Website Requirement and Analysis

You need to define the purpose of your website and audience information. You have to determine some important attributes of your target population like their age group, gender, profession, income level, personality etc. This information will help you to understand what they exactly need, how the website will help them. According to that you can add functionality in the website. You have to prepare the the complete work plan, what is the hardware and software requirement, cost and manpower associated with the project etc. The most important thing is the project should be economically, legally, technologically and operationally feasible.

2) Specification Building

Generally, specifications are determined by covering each element of the requirement. Then you need to develop use cases that defines user actions – what the user will do step by step. Like, he will visit the homepage first, then he will go to product information pages. For example, if any website is offering cosmetics sale, it should feature information like the variety of products, their use, which product is suitable for which skin etc so that if any customer is looking for eye cosmetics she can easily find the product information. List of pictures, prices , how to do the payment , shipping time everything should be there in the website. Once you have identified what you will need and what the user will need, then you can easily start building the website.

3) Website Design and Development

Client approval should be taken on your design plan. You can build three or four rough design template and show it to your customer. Once he finalizes the home page design, you can proceed to design the secondary pages. There may be lots of changes or suggestions from customer side. You should deploy all the changes before proceeding to the next level. Database team need to understand the requirements and develop the database with all the data structures. Coding team should generate necessary testing plans as well as technical documentation. It is important to communicate time to time with the client regarding the work progress.

4) Testing

You have to make sure that each and every section is running separately. There are certain testing tools as well as some online testing tools are available which can help the testers to test their applications. After doing all the testing a live testing is necessary for your website. Bugs should be fixed on priority basis. After uploading the site, there should be a complete testing.

5) Marketing

Once your website is ready to be available in public you can do the promotional activities through online communities and other websites. You should make your website more visible through on page and off page optimization. Actually this site promotion is an ongoing activity what you can do time to time. If you want you can also go for pay per click and paid submissions with additional cost. Then you will be able to achieve your targeted traffic and to improve sales.

6) Maintenance and Updating

Once your website is operational you have to do content management, technical maintenance, site traffic report analysis etc. on a regular basis. The need of your target customers can change with time. So you need to keep your website up to date. Based on market research you can gather customer needs and feedback. Then you have to improve your website with the help of new technologies.

Posted in Website design | Tagged Website Development | 4 Comments

Human Interface Concepts – in the field of website designing

Posted on June 16, 2011 by admin

Website designing is one of the most important aspect for the success of your business. A website is a tool that works beyond any location , region or time boundary. Anyone can access it from anywhere in the world. Your website is your identity, so, the responsibility of designing and development of your website should be given to a professional web design company who specializes in web design services.

There are some key points that you should take care while designing your website like such as

The color of background and text should be eye soothing. It should be easy to read. It is recommended that you should use dark text and light background. You should not have too much special effects.
Give a easy to use navigation system. You need to make sure that your visitor is able to find things he is looking for.
Data size should be small in order to reduce the downloading time.
Doing external linking is an important thing to make your site SEO friendly.
Content should be precise. It will not give a good impression if you provide too much information.
Make sure that your website is appealing to your target audience.

So, whenever you are hiring a web development company for designing your website discuss these factors with them and have a website which is good looking as well as suit your business needs.

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E-commerce – the A B C’s

Posted on June 10, 2011 by admin

Electronics commerce which is mostly known as E-commerce is mainly buying and selling of products or services via internet or phone. It also consists of the entire process of marketing , demonstrating, paying and servicing for the particular product/service. On the Internet, it pertains to a website, which sells products or services directly from the site using a shopping cart or shopping basket system and allows credit card payments.

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Ecommerce websites are of different types like:

B2B: Business to business website
B2C: Business to consumer website
C2C: Consumer to consumer website
C2B: Consumer to Business website

The unique advantages of e-commerce are:
1. You need not to establish a shop or store and recruit staffs to maintain it. So, this is a huge cost cutting.
2. You can operate 24 hours a day. Client base can be accessed at any point of time. So, time zone is not a problem here.
3. All the payments are done electronically.
4. You need not to do any bill delivery or payment processing.
5. Unlimited no of products can be put in your online shop with the details of the product.
6. A customer can choose products according to his requirement.Inventory control and administration is comparatively easy.

Now a days e-commerce has become an integral part of our life. E-commerce portals provide goods and services in a variety of categories. For example: Apparel and accessories for men and women, Health and beauty products , Books and magazines, Computers and peripherals, Vehicles, Software, Consumer electronics, Household appliances, Jewelry, Audio/video, entertainment, goods, Gift articles, Real estate and services etc.

The responsibility of designing an ecommerce site should be given to a professional web designing company who has specialized skill and expertise in this field. Since the no of internet users are growing the future of ecommerce industry is very bright. Government also plays an important role here to provide the legal framework and basic rights.

Posted in Professional Website Design | Tagged Professional Web designing Company | 2 Comments

Open Source Scripts…the woow effect!

Posted on June 9, 2011 by admin

Now a days a large no of organizations are opting to use open source technology. Basically OSS refers to software scripts that users can change, improve and distribute. If you compare it with other commercial softwares, OSS gives significant benefits such as

* This is far more reliable than commercial software. Bug fixing can be done in less time. Defects like sudden failure, data loss, operational errors are very less.
* Source codes can be modified as pr requirement. It can be downloaded from internet without any charge.

open source software

* It allows free redistribution of the license. If you want to sell the license any kind of royalty or fee is not required.
* You can use the product in any way. You need not to wait for the vendor to upgrade it.
* Due to the availability of source code it is possible to perform a thorough inspection and verify the correctness of the algorithm and the implementation scheme used. To suit their need users can modify everything they want.
* The cost is less than other commercial softwares.

So, using open source software is a good way for a business to achieve greater penetration of the market. Web Designing companies that offer open source software are able to establish an industry standard and, thus, gain competitive advantage.

Posted in Website design, Wesbite Design Process | Tagged Open source Technology, Web Designing Companies | 3 Comments

Design Genies

Creative Design

Importance of Website Maintenance

Necessary Features in an Ecommerce Website

Web Application Development ~ A new path to success

Recent Trends in Web Design Industry

Good Website Layout – A trick to visitor retention !!!!

Website Development Lifecycle

Human Interface Concepts – in the field of website designing

E-commerce – the A B C’s

Open Source Scripts…the woow effect!

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